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by Maxx Wallace on 14th October 2025

We had a blast at M3UA Benelux in Haarlem

Last week we packed our bags and headed to Haarlem for the M3 User Association (M3UA) Benelux Conference – and what a couple of days it was. Great people, great conversations, and plenty of ideas flying around about how to get the most out of M3 and CloudSuite.

Why We Went

For us, events like M3UA aren’t just about showing up with a logo on a stand. They’re about listening. We wanted to hear what’s really going on for M3 users right now – what’s working, what’s frustrating, and where testing and quality are slowing things down. Spoiler: there’s still a lot of pain out there when it comes to change and upgrades.

That’s where we come in. We spent our time showing how our approach to testing takes the stress out of projects and gives teams the confidence to move faster.

What Stood Out

The hot topics in Haarlem?

  • Cloud moves – lots of people planning or already mid‑migration.
  • Integrations – making systems talk to each other without the headaches.
  • User adoption – because even the best tech falls flat if people don’t use it.

The best part was the honesty in the room. People weren’t sugar‑coating their challenges, and that made the conversations real and valuable.

Our Takeaway

We left Haarlem buzzing. The M3 community is full of smart, open people who genuinely want to share and learn from each other. That’s why we love being part of it.

If we didn’t get a chance to chat at the event, let’s fix that. Drop us a line – we’d love to keep the conversation going.

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